I didn’t set out to become a health coach.

Honestly, if you’d told me ten years ago that I’d be sitting in Oklahoma City helping people untangle their health—one symptom at a time—I would’ve looked at you sideways; life has a way of redirecting you when you’re not paying attention.

For me, it started with my own health. Then it got personal when I lost my mom to cancer—to a disease that I believe, in my gut, didn’t have to end the way it did. I couldn’t go back in time and save her, but I could keep learning; I could keep asking questions, and eventually, I could start helping other people ask better questions about their own health.

That’s what brought me here.

What does a health coach in Oklahoma City actually do?

If you’ve ever Googled “health coach near me” or “Oklahoma City health coach,” you probably got a wall of results. Wellness coaches, life coaches, fitness coaches, nutrition coaches—and half of them are using the same stock photos and saying the same things about “living your best life.”

I’m not knocking anyone; most of those coaches care deeply about their clients. From what I’ve seen, though, there’s a gap—and it’s a big one.

Most health coaching is built around general wellness. Eat more vegetables. Move your body. Drink water. Manage stress. Those things matter—they really do; but what happens when someone is doing all of that and still feels terrible?

What happens when the basics aren’t enough?

That’s where metabolic health coaching comes in, and that’s the lane I’ve chosen to work in—here in OKC and with clients across the country.

The metabolic health gap in Oklahoma

Here’s the thing about Oklahoma—and I say this with love, because this is home. We consistently rank among the top states for obesity, diabetes, and heart disease. The numbers aren’t great, but they don’t tell the whole story.

What I see, week in and week out, are people who are trying. They’re following the advice they’ve been given. They’re eating “heart-healthy” whole grains. They’re counting calories. They’re buying low-fat everything; and they’re frustrated because it’s not working—or it worked for a while and then stopped.

The system wasn’t built for this. Most conventional dietary guidance is still based on frameworks from the 1970s and 80s, and most providers—through no fault of their own—simply don’t have the time or training to dig into root-cause metabolic dysfunction with each patient.

That’s not a criticism; it’s just the reality of a system that gives doctors 15 minutes per visit and a prescription pad.

What makes metabolic health coaching different?

When I work with a client—whether they’re here in Oklahoma City or connecting remotely—the conversation looks different from what they might be used to.

We’re not starting with “what should I eat?” We’re starting with “what’s actually going on?”

In my experience, so far, most people’s symptoms aren’t random. Fatigue, brain fog, joint pain, skin issues, sleep problems, anxiety, digestive complaints—these things cluster. They form patterns, and those patterns almost always point back to a handful of metabolic root causes.

Maybe it’s blood sugar instability. Maybe it’s an electrolyte imbalance from a dietary transition. Maybe it’s a nutrient insufficiency that’s been building quietly for years. Maybe it’s gut dysfunction that’s driving inflammation systemwide.

The point is: the symptoms aren’t the problem. They’re the signal.

As a board-certified health and wellness coach (NBC-HWC), I’m trained to help clients navigate these signals—not by diagnosing or prescribing, but by connecting dots, asking the right questions, and building protocols grounded in the research and in real-world clinical observation.

Why keto, carnivore, and paleo?

I get asked this a lot.

“Why those diets specifically? Aren’t they extreme?”

Here’s what I’d say—they seem extreme if you’re measuring them against the standard American diet, but the standard American diet is giving us the standard American health outcomes; in Oklahoma, those outcomes are hard to ignore.

Keto, carnivore, and paleo aren’t magic. I’m not saying they’re the answer for every single person under every circumstance; but from what I’ve seen—working with hundreds of patients at Revero’s metabolic health clinic and with my own coaching clients—these frameworks give people a starting point that actually addresses the metabolic dysfunction driving their symptoms.

Not just managing symptoms. Addressing what’s underneath them.

When someone cuts out the foods that are spiking their blood sugar sixteen times a day, reduces the inflammatory load on their gut, and starts getting adequate protein and micronutrients from whole food sources—things start to shift. Sometimes slowly. Sometimes dramatically.

I’ve watched it happen over and over, and it’s still the coolest thing to witness.

What working with me looks like

I want to be upfront about this—I’m not a doctor. I’m a certified health coach. I don’t diagnose. I don’t prescribe medications. I work alongside your healthcare team, not in place of them.

What I do is help you build a clear picture of what’s going on with your health, identify the most likely root causes based on your symptoms and history, and create a practical plan—lifestyle, nutrition, supplementation—that you can actually follow.

If you’re in the Oklahoma City area, we can meet in person or connect virtually. Most of my coaching happens over video anyway, which means location doesn’t have to be a barrier; there’s something nice about working with someone who knows what it’s like to navigate health in Oklahoma, though—the food culture, the climate, the pace of life here.

For my fellow OKC folks—I get it. I live here too.

Rance Edwards is a National Board Certified Health and Wellness Coach (NBC-HWC) with over 2,000 clinical hours of experience, specializing in chronic disease management and lifestyle medicine.

If you’re looking for a health coach in Oklahoma City—someone who specializes in metabolic health, keto, carnivore, and paleo protocols—I’d love to talk. Not a sales pitch; just a conversation about where you are and whether what I do might be a good fit. If it’s not, I’ll tell you; the last thing I want to do is add complexity to someone’s health journey. Let’s have a conversation →